Only a short time ago, getting a book published, was nearly impossible, unless vanity print was used.
A new technology came through during 2006 and the ‘slimy’ vanity print disappeared.
The print industry saw the huge possibilities in Print On Demand and was willing to invest.
Large book publishers and Amazon today own companies producing books in this new way.
Any manuscript can be edited, proof read and made ready. The new print technology makes it possible to produce one single
bound book as easy as hundreds - within minutes. The demand for stocks of books has gone. Printing can take place where it is
geographically best, cutting away high delivery cost.
However, the good feeling for the new author disappears after friends, family, work colleagues have congratulated with the publishing, - but no sales are forth coming.
The book drowned in the myriad of new books.
A team of Print On Demand Authors, web designers and programmers in London, Delhi, USA, Scandinavia and the South of France
have worked on the idea of creating a unique marketing concept for the Print On Demand authors’ books.
First an independent review is written. Then a full e-commerce website is build, promoting the new book and its author. The author’s
web site is registered on around ten thousand search engines, worldwide. Google Adwords, Yahoo’s Overture and MSN’s Adcentre and
other PayPer Click organisations are used to attract a steady flow of visitors to the site. A new co-operation with book-price-comparison
websites visited by over 100.000 a month ensures the book is seen where people often make the decision to buy.
The book is delivered directly from the authors’ website (signed copies etc) or from established links to over forty online booksellers.
Press Release is sent out by a news agency.
A sophisticated counter system ensure that the author knows, hour by hour, how many have shown an interest in the published
book – or not - and can take action, ensuring a steady flow of visitors.
It takes a month to arrange an Book-Promotion Campaign. The price of around £200.00 or US$ 400.00 covers everything,
including three months of online marketing support. The new Promotion campaign is available from Print On Demand Publishers or directly
from
www.book-promotion.com
Looking for rejection slips could be disappearing fast.