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Creating awareness and momentum: that’s what Book Promology is all about.
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We use a variety of techniques to make people aware of your book; they include:
The author’s own website - created by us and optimized for marketing. This is the
cornerstone. A review and synopsis, professionally written by experts. A personal interview.
Press release, distributed through preferential channels. Google Adwords and Adsense, linked
to your website. Guaranteed placement of your book on the two most important book-price
comparison sites. Tag and keyword technology, used to find the right people for your book.
Details of your book on eight social websites, reaching 500 milllion people. One-to-one
marketing support for three months. Awareness guarantee, ensuring at least 5,000 visitors to
your site.
These activites - detailed in the sections below - are interlinked in order to achieve optimal
results.
If you seriously want people to be aware of your book,
read about Book Promology, here and now. It’s important.
Please note: you don’t have to be a computer expert to promote your book online.
We do it all for you - and keep you informed all the way.
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1. Book Review
The book review is of vital importance for the promotion of any book as it aims to establish credibility and attract readers. One of our professional reviewers will read your book and write a 200 word authoritative review.
The review will be sent to you for your comments before publication.
It will then be placed on Amazon, on Barnes and Nobles (largest book seller in USA) and on the highly visited book price comparison sites:
Bookhead.co.uk and Best-Compare.com.
The review will also be placed on selected social websites with an enormous number of visitors. See below.
The review will be forwarded to various book review sites, with high readerships - and to article distribution sites, who ensure it is placed on other websites and available for downloading by journalists and news agencies.
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2. The Interview
We will contact you by phone or email and conduct an interview about you and your book. The interview will be incorporated in
your website, and may also be quoted in the press release, helping to ensure that this is used in as many places as possible.
Usually the interview consists of five to ten questions, written by our experienced and helpful reviewer.
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3. Press Release
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A professional journalist will create an interesting Press Release, which is sent out by three News Agencies to over 14,000 Magazines, Newspapers, Radio Stations, Google News, WebWire media registrants etc.
The press release is also sent to a selection of websites specializing in articles.
See below ‘Book-Preneur’ for how the press release is used on Social Sites.
The press release is also placed on your own author’s website.
The press release contains part of the book review and interview, revealing details about both the book and the author.
The press release is forwarded to the author for comments before release.
Use the press release yourself and send it to every local paper in your area, with a photo of yourself and the book cover. Phone local papers to get the right contact person. Aim for at least thirty. Include local radio stations.
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4. Synopsis Check
No one knows the book and its story/content better than the author, so we ask for the author’s own synopsis of around a hundred words. However, we may suggest changes and improvements if necessary to ensure maximun uptake.
Again, the final synopsis is forwarded for your comments.
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5. Your Own Author’s Website
Your own seven-page author’s website, designed and launched on the Internet.
This is not just an ordinary web site, but a proper author-motivated web site, leading the reader step by step to a positive decision.
The home page of the author’s website shows the book cover and tells about the book.
The second page includes an excerpt from the book, to create interest. For the visitor it’s like browsing a book in a book shop, before going to the till.
Third page is about the author.
Fourth page: The interview
Fifth page: Press Release
Sixth page: Reviews
Finally: How to order.
A site like this elsewhere can cost around US$ 2,700. With us it is included in the Book Promology package.
It is designed to be crystal clear, not cluttered, but easy to use, while maintaining a cool and prestigious presence. A site you will be proud of. Click on the images below to see
Google Analytic is built into the website, so you can see the number of visitors and follow your online promotion daily. Take action if the visitor’s figures are falling. Stay on top of your campaign at all times. Only you can access the STATS / Counter with your password.
The website is yours forever. The author’s web site is in your name and is completely independent. It is not ‘tagged on’ to any other website.
When the website is fully operational and up and running, we will send you the certificate of ownership.
Your new email address will be: yourname@book-title.com
Your new website address will be: www.book-title.com
We show you the possibilities available.
Your author’s website is essential, for dealing with inquiries and to do the selling of your book A) Through online retailers such as Amazon.com, Amazon.co.uk, Barnes & Noble, Borders etc - we
arrange the link-ups; and
B) Through around forty major booksellers, worldwide, with whom we link through our own book-
price comparison sites. These sites probably receive more visitors, every day, than any other book-price comparison site.
Search engine name registration of your site and worldwide hosting is included in the price for 12 months.
Renewal after the first year costs only £35.00 or US$ 68.00 per year.
Please note, if you confirm that you will start the book-promotion campaign before your book has been published, we will give you the email address and the website address now, making it possible to have it printed into your book.
If you have a website already and you want to use it to promote your book, that’s fine; we may be able to incorporate it into our campaign. In some cases, however, we may recommend not using your own site, for various reasons, and
will suggest that you let our tailor-made site run in parallel with yours.
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6. Tag And Keyword Technology
Using the right tags and keywords in the construction of a website is crucially important if the site is to receive the maximum number of visitors.
Because they have read your book and know its subject and contents, our reviewers are uniquely placed to build a list of tags and keywords relating directly to your book. The ‘book category’ you have entered in your production form will suggest further relevant words, while the keywords you yourself have suggested provide a third source.
Our programmers then analyse all these words to determine how effective they will be in directing searches to your site, and they then construct a list of the 24 strongest tags and keywords. This study tells us the predicted number of searches, the number of competing pages, and which words to build into the website in order to bring as many people as possible to your site.
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7. Search Engine Registration And Links
Your site will be registered with a large number of search engines; in particular, we hand-register with three very important search engines - Google, Yahoo and Microsoft - as 75% of all traffic comes from these.
We will have created your site for maximun effectiveness, and it is vital that this optimization, and the associated search engine registration, is done by professional experts. It’s a specialist job - and without it your site will simply drown. What’s more, once it is done it will benefit your site for years ahead.
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8. Your Google Adwords’ Campaign And Google Adsense
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ADWORDS are the small adverts placed on every Google page, on the top and to the right. You will see them every time you make a search for anything. When you enter a keyword (whatever you are looking for) and click on the advert, you are brought to the
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website which is advertising here. Google is paid for every click and it is the sole reason why the company profit has gone into billions of dollars.
This shows how powerful online advertising can be. It is the most effective tool for creating serious leads. We search for and find the right keywords. We will advertise your book for 14 days, and the cost of this is included in the price of the book promotion. If you want to continue later, we will advise (see our ADD-ON program with special three-month ADDITIONAL PROMOTIONS).
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ADSENSE is a Google tool which makes it possible to have three - non-competitive - adverts on your new authors website. Google will pay you for this, depending on how many clicks you get from the adverts. We will set it up after Google Adwords has been
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activated and tell you how you can see your monthly income. It is an extra income and it does not
damage your site in any way. Regard this as a bonus to you, made possible by your having written the book, and exploiting your new author’s website to the full.
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9. Book Price Comparison Sites
YOUR BOOK WILL BE SHOWN – WHERE IT REALLY MATTERS – ON TWO OF THE MOST VISITED BOOK PRICE COMPARISON SITES.
You might have seen on TV, how popular Comparison Websites have become.
Travelsupermarket.com - Confused.com - Moneysupermarket.com - Comparethermarket.com - and many others.
Our Book Price Comparison Sites work in the same way, by listing the book suppliers and informing about the prices of your book, so the buyer can make the best decision for buying your book.
We give prices for over ten million books and the process takes hardly any time.
Our two book price comparison sites are accessed weekly by thousands and thousands of unique visitors. These visitors are people with credit cards, looking to buy books; interested in purchasing here and now.
Where can there be a better place to get your book entered in a prime position?
These are some of the retailers who will give a price and delivery time for your new book within seconds:
Due to our success of launching new authors on these two sites,
www.bookhead.co.uk and www.best-compare.com
have created special pages for new authors. However, only books promoted by us will have top-position for up to four weeks here.
As a new author you should visit these sites so you fully understand the importance and power of them.
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10. Social Website Marketing
Book-Preneur
Over 500 social networking websites exist.
Most are a waste of time for an author or publisher promoting a new book.
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We have established links with eighteen social sites that have a positive attitude toward books; between them, these have an estimated audience of 500 million people, of whom over 280 million view the sites several times a week.
People tune in and out just as on TV, or are connected all the time. This audience is loyal, habit oriented and big online spenders.
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Because we have read the book, created the review, written the synopsis and the press release and analysed the tags and keywords, we can pin-point the likely readership - age group, social profile etc. Based on this knowledge, we select the eight most suitable social sites for your campaign.
We place a photo of the book cover, the interview, review, press release and details of the author’s website address on each of the eight sites, with ourselves as ‘friend or associate’. If you can supply us with the email addresses of up to 16 further friends or associates, we will include these - two per site. If you do not wish to enter any, we can add 16 of our own.
The traffic goes to your author’s website or to the email address we have created, using the book’s name. Accept all new ‘friends’, as it spreads your message fast and leads people to your author’s web site.
When the work is done - and this can’t be started before the website is up and running - we forward you the passwords and the list of the eight social sites used, enabling you to add more friends/associates and include new details.
Our email address: awareness@book-promotion.com is the place for advice and guidance.
Book-Preneur is included in our standard price - you don’t pay a penny extra for it.
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11. Promotion Cards - Online Artwork
We produce high quality promotional artwork for your book and send it to you as an attachment via email. You can print it out yourself on any colour printer. Using heavy-weight photo paper will improve the appearance.
The card is A5 size - 210mm x 145mm - so can be printed two-up on A4 paper.
It shows the cover of your book, and displays your website address.

It provides an effective and economical hand-out for exhibitions, libraries, schools, clubs etc - or to place with local retailers.
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12. Awareness Guarantee
We create the widest visibility for your book, and guarantee a minimum of 5,000 unique visitors to your website over the first 90 days after the site is live.
How can we offer such a guarantee?
As we have explained, we have an expert team who use special programs, and their knowledge of your book, to identify the most powerful tags and keywords relating to that book. With these, we can ensure that your site will be reached from all the major search engines. Moreover, during the 14-day period when we run Google Adwords for you, mini-adverts promoting your site and your book will appear on thousands of other websites. A qualified supervisor will be ensuring that the whole process is optimized.
It is the use of these techniques that gives us the confidence to guarantee at least 5,000 visitors to your site. If we fail to achieve this, within 150 days of launch, we will give you a full refund.
We cannot, of course, guarantee that every visitor will place an order; but each one will read about your book and become aware of its content - just like someone browsing in a shop. It is bound to give a considerable push to your sales.
How can you check our claim?
Your website will be linked to Google Analytic, the biggest and most reliable supplier of internet statistics. You will be able to check what’s happening, anytime, as often as you want.
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13. Three Month One-To-One Support
Over the first three months of your marketing campaign, you can ask as many questions as you like. We are only an email away. We always answer within a maximum of 24 hours.
We are experts in online marketing and everything to do with the Internet. We want you to succeed.
If you want us to support for a further 90 days, see Additional Promotions.
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| Our Declaration
You, the author, are our number one priority and we don’t want to disappoint.
But let’s be honest and realistic from the start.
Even if your book is on sale in hundreds of retail shops, that doesn’t guarantee
that it will turn into a bestseller, or even that it will sell a single copy.
PEOPLE MAKE UP THEIR OWN MINDS, depending on many factors
We can’t guarantee any specific level of sales, but we can ensure that your
book is introduced to many, many people in the most effective way possible.
However, when it comes down to it, the buying public makes the final decisions.
They can’t be forced.
We will do our outmost to create maximum publicity and awareness,
and we promise to be realistic and honest at all times.
THAT’S THE DEAL.
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Timing
We can’t rush this.
This is a very serious comprehensive book-marketing package.
As a general rule, expect the process to take between five and ten weeks
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Summing Up
We work confidentially.
This is what most authors and publishers prefer, so we will not use your name or website for any promotion or as a reference.
Our unique promotion can bring your book to the attention of thousands.
It can also make the book noticed by people who really matter, open doors and can benefit your book for years ahead.
We believe it is the most comprehensive momentum-building marketing campaign available anywhere.
For further information or to arrange your book promotion campaign send an email to:
admin@book-promotion.com, phone us on 00 44 (0) 208 390 5306 or click on:
With us it’s serious and personal.
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Payment
A full book promotion, containing all the above Book Promology,
costs only GB£ 396.00 or Euro 499.00 or US$ 789.00, all-inclusive. No hidden extras.
When we confirm your order, you will receive our Step-By-Step-Pack and there will be an
invoice for half of the full invoice amount included = UK£ 198.00 (same in other currencies).
We ask you kindly to pay this within 7 days.
The second payments of £198.00 (same in other currencies) is payable when your new Author’s website is handed over.
Monthly payment over six months, with UK£70.00 a month via Paypal standing order is also available.
Payment via PayPal to: admin@book-promotion.com.
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Most credit cards and bank transfers accepted by Paypal.
Or by UK cheque – or International cheque - made out to Book Promotion Ltd and sent to:
Book Promotion Ltd,
Studio 211,
61 Victoria Road,
Surbiton, Surrey
KT6 4JX – England.
By bank transfer. Phone 0044 (0) 208 390 5306 for details.
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